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Every Day Until It’s Sold Program


Every Day Until It’s Sold has been the designation for Coldwell Banker Schmitt’s marketing and sales program for over 10 years. The program’s strategy and tactics continually evolve with developments affecting the avenues through which buyers find the properties they purchase, as well as the current realities of the local, national and international real estate markets. Coldwell Banker Schmitt monitors the latest research and news, surveys it’s buyers and sellers on an ongoing basis, and evaluates trends and opportunities.

Every Day Until It’s Sold integrates an array of internet-based and traditional real estate sales tools and tactics. It combines Coldwell Banker Schmitt’s Keys-wide presence, sales leadership and 60 years of local expertise with the strength and global reach of the Coldwell Banker brand to operate a state-of-the-art program designed to bring your property maximum exposure and make it easy for prospects to connect. is the number-one ranked branded website among all real estate brands.

  • Coldwell Banker® has more unique web visitors than any other real estate brand
  • had over 44 million visits in 2014
    Coldwell Banker Schmitt Real Estate Company (CBSREC) uses SEO and paid search to maintain a dominant position for it’s own site, and sustains first-page rankings for terms associated with “Florida Keys real estate” with Google, Bing, Yahoo and other search engines.

THIS MARKETING PROGRAM HAS PROVEN EFFECTIVE: CBSREC sells one out of every four properties in the Florida Keys.

  • CBSREC sales exceed the combined total of the next four companies.
  • CBSREC Realtors® are three times more productive in sales than all other Keys agents taken as a group.
  • 98 percent of CBSREC customers surveyed say they would do business with us again, and the same percentage say they would recommend us to others. This is the statistic in which we take the most pride.
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